What’s part of the Ascension Package

Email Marketing Campaigns: Develop targeted email marketing campaigns to capture and nurture leads. Create personalised content and offers to incentivise sign-ups and engage subscribers throughout the buyer's journey.

Lead Magnets and Gated Content: Offer valuable resources such as eBooks, guides, or webinars in exchange for contact information, allowing you to build a database of qualified leads interested in your products or services.

Database Segmentation: Segment your lead database based on demographics, behaviors, and interests to deliver tailored content and offers that resonate with different audience segments, increasing conversion rates and engagement.

Google Ads: Launch targeted Google Ads campaigns to increase brand visibility and drive traffic to your website. Utilise keyword targeting, ad extensions, and bid optimization to maximise ROI and reach potential customers at every stage of the buying process.

Social Media Advertising: Invest in paid social media advertising on platforms like Facebook, Instagram, LinkedIn, or X to expand your reach and engage with your target audience. Use advanced targeting options to reach specific demographics, interests, and behaviors, optimising ad performance and driving conversions.

Display Ads: Deploy display advertising campaigns across relevant websites and networks to raise brand awareness and retarget website visitors. Use eye-catching visuals and compelling messaging to capture attention and encourage clicks, driving qualified traffic to your website.

Website Audit: Conduct a thorough audit of your website to identify areas for improvement in terms of user experience, navigation, and conversion pathways. Implement changes to optimise website performance and streamline the conversion process for visitors.

A/B Testing: Test different elements of your website and landing pages, such as headlines, calls-to-action, forms, and page layouts, to determine what resonates best with your audience and drives the highest conversion rates. Use data-driven insights to refine and optimise your conversion strategy over time.

Conversion Tracking: Implement tracking mechanisms, such as Google Analytics or other analytics platforms, to monitor user behaviour and track conversions on your website. Analyse key metrics and conversion funnels to identify bottlenecks and areas for improvement, optimising your website for maximum conversions.

CRM Implementation: Deploy a CRM system to centralise and manage interactions with leads and customers across all touchpoints. Capture valuable data and insights to personalise communication, nurture relationships, and provide tailored solutions to meet the needs of individual customers.

Lead Nurturing Campaigns: Develop automated lead nurturing campaigns that deliver targeted content and offers to leads based on their behaviour and stage in the buyer's journey. Use segmentation and personalisation to deliver relevant messages that drive engagement and conversion.

Upselling and Cross-Selling Opportunities: Leverage CRM data to identify upselling and cross-selling opportunities among existing customers. Implement targeted marketing campaigns and personalised recommendations to encourage repeat purchases and increase customer lifetime value.

Content Strategy Diversification: Expand your content strategy to include a variety of formats such as videos, podcasts, webinars, infographics, and interactive content. Experiment with new channels and platforms to reach new audiences and engage with existing ones in more meaningful ways.

Content Promotion: Promote your content across multiple channels and touchpoints, including your website, blog, social media platforms, email newsletters, and industry publications. Use targeted advertising and influencer partnerships to amplify your reach and drive traffic to your content.

Audience Engagement: Encourage audience engagement and interaction with your content through comments, shares, likes, and reviews. Foster community engagement through user-generated content, contests, and interactive experiences that encourage participation and foster brand loyalty.